Business Succession Planning: A Guide for Entrepreneurs and Family Businesses

Summary:
  • 50% of family businesses still don’t have a succession plan in 2025—putting their legacy and continuity at risk.
  • Succession planning isn’t just for retirement—it protects your business during unexpected events or leadership changes.
  • This guide covers team selection and valuations to successor training and communication protocols.
  • Don’t make costly mistakes and emotional delays by structuring your plan with clarity, governance and financial foresight.
  • Protect your business, your family and your future with a plan that grows with you—not just one built for an exit.
Succession planning is a neglected topic for business owners—yet it’s more urgent than ever.

As of 2025, 50% of family businesses still don’t have a formal succession plan and 56% of all business owners haven’t established one at all. With trillions in business assets set to transition over the next decade, you need to build a strong plan for your legacy, your business’s survival and your family’s well-being.

This guide covers modern challenges, pitfalls and best practices so you can proactively secure your business’s future.

Why business owners put off succession planning

Succession discussions can feel daunting for entrepreneurs who are married to their business.

Many fear that bringing up the subject means loss of control or even disloyalty. In fact, over 70% of business owners’ wealth is tied to their business, making the topic emotionally charged as well as financially critical.

But putting it off can leave your company, partners and dependents vulnerable to life’s transitions, whether planned or not.

The consequences: unpreparedness and its costs

Despite the risks, recent surveys show compelling statistics:

  • 45.9% of family businesses have no formal succession plan (2025).
  • Only 19% of all organizations have a formalized plan.
  • 73% of private companies expect ownership transitions in the next decade.
  • Only 30% of small businesses that go to market actually sell.
  • Over 50% of owners prioritize legacy and continuity over maximum valuation.

How to create an effective succession plan

1. Start Early—Make It a Continuous Process

Start planning 3-5 years before you want to exit or transition. Succession planning works best when it’s part of ongoing strategic reviews.

Plans need to be reviewed and updated regularly to reflect changes in organization, market and personal circumstances.

2. Assemble a Succession Team

Carefully decide whom to include in your team and clearly delineate their roles as shown in the table below:

Advisor/RoleContribution
Financial AdvisorCoordinates planning, investment and retirement
CPATax strategy and financial diligence
Business/Estate AttorneyLegal structure, contracts and regulatory issues
Business Valuation SpecialistFair market value and compliance
Insurance ConsultantRisk mitigation and funding
Investment Banker/BrokerIf considering an external sale or ESOP
Key Managers & FamilyEnsure buy-in and operational continuity

3. Identify Key Positions and Viable Successors

Document key leadership and technical roles. Assess internal and external candidates. For family businesses, set clear criteria for family involvement and actively address intergenerational readiness, interests and skills.

4. Get a Thorough Business Valuation

Use professionals to get an unbiased, updated market valuation. Use recognized methods—asset based, DCF, market comps or SDE and update the valuation periodically.

Proper valuation is critical for buy-sell agreements, estate and gift tax planning.

5. Structure and Fund Buy-Sell Agreements

A buy-sell agreement ensures a smooth ownership transition in death, disability or voluntary exit. Integrate life insurance and key person insurance to fund buyouts and cover critical roles.

Well-funded buy-sell agreements prevent forced asset sales or liquidity crises.

6. Integrate Personal and Business Financial Plans

Your business succession plan and personal retirement/estate plan must work together:

  • Consider federal and state estate/gift tax exemptions which are set to change in 2026.
  • Align sale or transfer strategy with retirement income needs, timing and legacy goals.

7. Develop and Train Successors

Create structured development plans with clear milestones. Provide mentorship, leadership training and incremental responsibility for successors. Early, transparent engagement builds skills and trust especially in family firms.

8. Establish Governance and Communication Protocols

  • Set up family councils or advisory boards for family businesses.
  • Hold structured meetings with all stakeholders.
  • Document role definitions, rights, and responsibilities.
  • Use mediation or advisory professionals for dispute prevention and resolution.

9. Document and Communicate the Plan

A plan is only as good as its documentation and communication:

  • Formalize roles, responsibilities and timelines.
  • Share relevant information with leadership, family, key partners and even major customers and suppliers as needed.

10. Review, Update and Refine Regularly

Family firms have unique challenges and opportunities:

  • Address generational conflicts with open communication, clear boundaries and outside professionals when necessary.
  • Consider “family charters” and readiness benchmarks developed between generations.
  • Define both ownership and leadership rights, they don’t have to be the same.

Business Continuity and Succession Planning

Family firms present unique challenges and opportunities:

  • Address generational conflicts with open dialogue, clarified boundaries, and inclusion of outside professionals when necessary.
  • Consider “family charters” and readiness benchmarks developed collaboratively between generations.
  • Define both ownership and leadership rights; they need not coincide.

Integrating Business Continuity and Succession Planning

Understand the difference:

  • Continuity Planning: Focuses on immediate crisis management (disasters, key person loss, cyber attack).
  • Succession Planning: Concerns planned leadership/ownership transitions over years.

Both are important and should be developed together but documented separately.

Succession Planning Checklist: Are You Prepared?

Use this practical checklist as a starting point:

  • Have you identified scenarios for business succession?
  • Is there a current list of qualified, interested successors?
  • Are all critical business agreements (buy-sell, operating, shareholder, partnership) updated and reflective of your current goals?
  • Is your company regularly valued by an independent expert?
  • Do you have adequate key person and life insurance?
  • Is personal and business estate planning coordinated?
  • Are successor training and transition timelines in place?
  • Are communication protocols for conflicts documented?
  • Has the plan been reviewed in the past 12 months?
  • Have you involved all necessary advisors?

Commonly Overlooked Issues

  • Tax planning aligned with the latest federal and state changes
  • Retirement income sources besides business proceeds
  • Successor readiness—training, mentorship and experience
  • Communication strategies—family meetings, formal charters, open books

Now What? Next Steps For Your Business

  1. Start talking today with co-owners, key employees and family.
  2. Build your succession advisory team and schedule annual reviews.
  3. Write or update your plan and share with key stakeholders.
  4. Schedule training and valuation updates.
  5. Stay on top of legal, tax and business changes.

Succession planning is not just a financial risk management tool—it’s an act of leadership and care for your legacy, your employees and your family’s future. With changes coming in 2025 and beyond, now is the time to act thoughtfully and comprehensively.

By following these steps your plan will protect you, build relationships and secure your business for generations.

  • Investment, Securities and Insurance Products:

    NOT
    FDIC INSURED
    NOT BANK
    GUARANTEED
    MAY
    LOSE VALUE
    NOT INSURED BY ANY
    FEDERAL AGENCY
    NOT A
    DEPOSIT

     

  • Associated Bank and Associated Bank Private Wealth are marketing names AB-C uses for products and services offered by its affiliates. Securities and investment advisory services are offered by Associated Investment Services, Inc. (AIS), member FINRA/SIPC; insurance products are offered by licensed agents of AIS; deposit and loan products and services are offered through Associated Bank, N.A. (ABNA); investment management, fiduciary, administrative and planning services are offered through Associated Trust Company, N.A. (ATC); and Kellogg Asset Management, LLC® (KAM) provides investment management services to AB-C affiliates. AIS, ABNA, ATC, and KAM are all direct or indirect, wholly-owned subsidiaries of AB-C. AB-C and its affiliates do not provide tax, legal or accounting advice. Please consult with your advisors regarding your individual situation. (1024)

  • For Informational/Educational Purposes Only: The opinions expressed may differ from other employees and departments of Associated Bank N.A., or any bank or affiliate. Opinions and strategies described may not be appropriate for everyone and are not intended as specific advice/recommendation for any individual. You should carefully consider your needs and objectives before making any decisions and consult the appropriate professional(s). Outlooks and past performance are not guarantees of future results. (1513)

Subscribe for more business insights
* = required field
⚠ Please fix the error in the form.

⚠ Enter your email address in the format: yourname@example.com

⚠ Please check the box that says 'I'm not a robot' before proceeding