Credit Solutions

Premier credit and lending solutions for Private Banking clients

Happy couple dancing in living roomPrivate Banking clients have access to superior banking services including customized lending solutions to make your dreams a reality. From financing your dream home to a credit card with the best rewards, and everything in between, our Private Bankers will discuss your dreams and identify credit solutions to make them a reality. 

Mortgage Solutions

From first homes to vacation homes, quiet retreats to sprawling estates, we’ll help you build or buy your dream home with exclusive mortgage solutions designed to meet your needs.

You'll have access to the following mortgage options:

  • Jumbo Mortgage
  • Signature Mortgage
  • Portfolio Mortgage

Plus, enjoy $500¹ off closing costs on an Associated Bank mortgage loan.

Home Equity Line of Credit

You’ve built equity. Now build your future. A home equity line of credit (HELOC) is a flexible financial tool that allows you to access credit from your real estate as the need arises. Borrow the amount you need (up to the available limit), exactly when you need it. As you repay the loan, you’ll replenish your available credit.

  • No fee
  • No closing costs, including for the appraisal
  • No annual fee
  • Flexible loan terms
  • Competitive rate

Visa® Reserve Rewards+ Credit Card

Looking for premium opportunities, perks and rewards? The Visa® Reserve Rewards+ Credit Card² earns you maximum points³ and additional credits on purchases like on wellness, travel, food and entertainment.

Associated Bank Reserve Rewards Credit Card (Black)
  • 6X points on prepaid travel booked directly in the Rewards Center when you use your card.⁴
  • 2X points on all other eligible purchases.
  • 50,000 bonus points when you spend $4,500 within the first 90 days of account opening.⁵
  • $100 travel credit when you book through the Rewards Center).⁶
  • Up to $240 in statement credits for categories like sports and fitness, personal care, entertainment, streaming services and dining/restaurants.⁷
  • Complimentary Priority Pass™ Select membership. Access more than 1,700 VIP lounges worldwide!⁸
  • $60 Priority Wine Pass credits.⁹
  • TSA PreCheck® or Global Entry® credit.¹⁰

Professional Services Lending

Whether you’re experiencing rapid growth or fighting inflation, Associated Bank Private Wealth can help medical practices, veterinarian offices, law firms and more, find the right specialized financing programs and benefits to help your practice or firm thrive.

Learn more here.

Speak with an Associated Bank Private Wealth professional today.

Wherever you see yourself in the future, we’ll be here.

800-991-7706
Monday through Saturday
Closed Sunday and holidays

Frequently Asked Questions

Private Banking services are available to clients with $250,000 or more in household income or have investable assets here totaling $500,000 or more.

We will talk about a variety of topics including banking and credit management, investment, tax and retirement planning, charitable goals, and most importantly, your short and long-term financial goals.  We will also ask about your family, discuss our service agreement, setup your accounts, summarize next steps and schedule your next meeting.

The simplest way to understand the difference between the two is this: A line of credit remains available to you even after your balance is paid off. A loan, on the other hand, is a one-time transaction that's paid off over time with regularly scheduled payments of principal and interest.



  1. Offer expires December 31, 2025. Show this offer to your Associated Bank mortgage lender at time of application. Your loan must close by February 28, 2026. Offer applies to the refinance of a non-Associated Bank mortgage loan or purchase money mortgages. One discount per mortgage loan; cannot be combined with any other mortgage loan discount offers and is subject to change (at Associated Bank’s discretion) at any time without notice. Some mortgage programs and products are excluded from this offer, including but not limited to lot loans, simultaneous seconds and the refinance of an Associated Bank mortgage loan. (1184)

  2. Subject to credit approval. The creditor and issuer of these cards is Elan Financial Services, pursuant to a license from Visa U.S.A. Inc. (1056)

  3. The Elan Rewards Program is subject to change. Rewards are earned on eligible Net Purchases. Net Purchases are purchases minus credits and returns. Not all transactions are considered to be Purchases and eligible to earn rewards, such as transactions posting as Convenience Checks; Balance Transfers; Advances (including ATM withdrawals, wire transfers, traveler's checks, money orders, foreign cash transactions, betting transactions, and lottery tickets); interest charges and fees; credit insurance premiums; and transactions to (i) fund certain prepaid card products, (ii) buy currency from the U.S. Mint, or (iii) buy cash convertible items. Upon approval, see your Cardmember Agreement for details. Account must be open and in good standing (not past due or overlimit) to earn and redeem rewards and benefits. Subject to applicable law, you may not redeem rewards, and you will immediately lose all of your rewards, if your Account is closed to future transactions (including, but not limited to, due to Program misuse, failure to pay, bankruptcy, or death). Rewards expire 5 years from when they are earned, refer to your Program Rules for full details. (1288)

  4. Reserve Rewards+ Card: You will earn 2 Points per dollar spent on eligible Net Purchases charged to your Account during each billing cycle. In addition, you will earn 6 Points (2 base Points and 4 bonus Points) per dollar spent on eligible Net Purchases for prepaid airfare, car rental, and hotel reservations booked directly in the Rewards Center using your rewards credit card instead of Points. Each merchant’s business is identified by a category code established by Visa and Mastercard. A Purchase will not earn additional Rewards if the category code applied to a merchant is in a category that is not eligible for additional Rewards earning. We do not determine the category codes applied to merchants’ businesses and reserve the right to determine which purchases qualify for additional rewards. Points expire 5 years from when they are earned, refer to your Program Rules for full details. (1441)

  5. If you’re approved for a new Reserve Rewards+ Card, a one-time 50,000 bonus points will be awarded after eligible Net Purchases totaling $4,500 or more are made to your account within 90 days from account opening. Please allow 1-2 statement billing cycles for your bonus Points to appear on your credit card statement. (1442)

  6. In order to qualify for the travel credit, you must make travel purchases in the Rewards Center using your Reserve Rewards+ Card. Credit(s) matching the purchase amount(s) of up to $100 per 12-month period will be applied to your account within 2 statement billing cycles after the purchase(s) post to the account. The account must be in good standing (not past due or overlimit) to qualify for annual credits. The 12-month period begins on the account opening date and restarts annually thereafter. We reserve the right to adjust or reverse any portion or all of any purchase for unauthorized purchases or transaction credits. You are not eligible for this annual credit if you change cards. (1443)

  7. Automatic statement credit(s) of up to $20 per month (up to $240 annually) will be applied to your account within 2 statement billing cycles after purchases are made in the following four eligible categories. Categories qualify individually at a rate of $5 per category per month. Purchase categories include: (1) Eligible Sports and Fitness purchases, such as sporting goods stores, golf courses, annual/monthly workout subscriptions, and fitness centers. (2) Eligible Personal Care purchases, such as salons, barbers, spas, drug stores, and most merchants classified as pharmacies. (3) Eligible Entertainment and Streaming purchases, such as Netflix, Hulu, Apple Music, and tickets to movies, sporting events, and concerts purchased directly through the venue or from qualifying ticket sellers such as Ticketmaster® and StubHub®. (4) Eligible Dining purchases, such as restaurants, restaurant delivery, fast food restaurants, and bars. A single purchase transaction of at least $5 per month at eligible merchant(s) must be made to receive the credit in each category. The account must be in good standing (not past due or overlimit) to qualify for any annual credits. The 12-month period begins on the account opening date and restarts annually thereafter. Purchases qualify based on how a merchant’s business is classified. A Purchase will not qualify for the annual credit if the merchant’s selected code is in a category that does not qualify. We do not determine the category codes that merchants choose and we reserve the right to determine which purchases qualify. We reserve the right to adjust or reverse any portion or all of any purchase for unauthorized purchases or transaction credits. You are not eligible for this annual credit if you change cards. (1444)

  8. Certain terms, conditions and exclusions apply. Number of lounges and experiences is subject to change. Cardholders must enroll to receive a 12-month Priority Pass Select membership to access, with their accompanying guests, airport VIP lounges worldwide that participate in the Priority Pass Select program. Enrollment with no membership fee is limited to one account cardholder (including authorized users). Please view the Guide to Benefits (Reserve Rewards+: mycardgtb.com/reserverewardsvs; Travel Rewards+: mycardgtb.com/travelrewardsvs) for further card benefit details including full terms and conditions. (1440)

  9. In order to qualify for the Priority Wine Pass credit, you must purchase a 1-year membership with your Reserve Rewards+ Card. A credit of $60 per 12-month period will be applied to your account within 2 statement billing cycles after the purchase posts to the account. To purchase a membership or for membership questions, refer to https://prioritywinepass.com. The account must be in good standing (not past due or overlimit) to qualify for annual credits. The 12-month period begins on the account opening date and restarts annually thereafter. We reserve the right to adjust or reverse any portion or all of any purchase for unauthorized purchases or transaction credits. You are not eligible for this annual credit if you change cards. (1445)

  10. Certain terms, conditions and exclusions apply. You must complete either the Global Entry® and/or TSA PreCheck® application(s) and pay the application fee(s) with your Reserve Rewards+ Card. For complete details on the TSA PreCheck® program, including full terms and conditions, go to https://www.tsa.gov/precheck. The TSA PreCheck® trademark is used with the permission of the U.S. Department of Homeland Security. Please see here for further details and full terms and conditions. (1446)

  • Investment, Securities and Insurance Products:

    NOT
    FDIC INSURED
    NOT BANK
    GUARANTEED
    MAY
    LOSE VALUE
    NOT INSURED BY ANY
    FEDERAL AGENCY
    NOT A
    DEPOSIT

     

  • Associated Bank and Associated Bank Private Wealth are marketing names AB-C uses for products and services offered by its affiliates. Securities and investment advisory services are offered by Associated Investment Services, Inc. (AIS), member FINRA/SIPC; insurance products are offered by licensed agents of AIS; deposit and loan products and services are offered through Associated Bank, N.A. (ABNA); investment management, fiduciary, administrative and planning services are offered through Associated Trust Company, N.A. (ATC); and Kellogg Asset Management, LLC® (KAM) provides investment management services to AB-C affiliates. AIS, ABNA, ATC, and KAM are all direct or indirect, wholly-owned subsidiaries of AB-C. AB-C and its affiliates do not provide tax, legal or accounting advice. Please consult with your advisors regarding your individual situation. (1024)