Important Message
Important Message

Vision and Values

Vision and Values


Associated Bank will be the Midwest’s premier financial services company, distinguished by consistent, quality customer experiences, built upon a strong commitment to our colleagues and the communities we serve, resulting in exceptional value to our shareholders through economic cycles.

COMMITMENT TO OUR CUSTOMERS

Through our dedication to the customer experience and delivery of comprehensive, high-value products and services, we will build and maintain deep and lasting relationships.

Our customers will work with a knowledgeable, capable and compassionate team focused on ensuring they have 24/7/365 access to the best solutions for their financial and business goals.

COMMITMENT TO OUR COLLEAGUES

By strengthening our workforce and providing opportunities for all colleagues to apply their talent and grow as professionals, we will foster great pride in working for Associated and be recognized as the employer of choice among Midwestern financial services firms.

Our colleagues will succeed in a culture – characterized by consistent, transparent communication – where people from a diversity of backgrounds feel respected, included and open to sharing ideas, and where everyone is accountable for quality performance, including full compliance with policies, procedures and regulatory requirements.

COMMITMENT TO OUR COMMUNITIES

Through giving of our time and resources, we will strengthen the quality of life in our communities.

Our communities will benefit from our proactive role in meeting the financial and economic development needs of our markets along with focused corporate giving and colleague volunteerism efforts.

COMMITMENT TO OUR SHAREHOLDERS

By achieving consistently strong financial returns, we will position ourselves for sustained growth, stability and shareholder value creation.

Our shareholders will benefit from our relentless and disciplined focus on improving the fundamentals of our business, resilience to changes in the economy and long-term earnings growth.

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