Webinar—Do’s and Don’ts of Surcharging

Watch the recording below.

Surcharging customers for credit card use can be a smart way for merchants to protect their profit margins, but this practice isn’t without its pitfalls. As more businesses consider this tactic, it’s important to know the right way to do it.  

This webinar, held April 28 and presented by Associated Bank SVP/Senior Treasury Management Officer Britt Snorgrass and Fiserv’s Austin Bell and Rob Patton, explored the role surcharging can play in business strategy. Here are some of the topics covered:

• Benefits of surcharging
• Overcoming hurdles and limitations
• Need-to-know merchant industry data
• Successful implementation of a surcharging program