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Business Succession Planning content

Business Succession Planning

Ensure your long-term plan matches the legacy you have in mind for your business.

If you’re a business owner, it’s inevitable your business will one day transfer to someone else—perhaps children, a key employee or partners. Or, maybe another business or private owner may buy you out. It is not a question of “if,” but “when.” Many owners may be unprepared, which can delay the liquidity event and have a potential negative impact on the value of the business.

Do you have the plan in place for passing the reins when you want to retire? It's essential to have formal agreements prepared to protect yourself, your family or your partners from unforeseen circumstances, to keep you in the lifestyle to which you have become accustomed--and to maximize the value of your business.

Reasons you need a plan

You'll be better prepared for the unexpected.
A significant portion of your net worth is likely tied up in your business ownership.
Your family needs protection—and so do your business partner’s loved ones.
Your business needs the assurance of strong leadership no matter what may come.
Formal contingency plans help others clarify their vision for the future.

How we can help

Your team at Associated Bank can help to provide a strategy for the eventual transfer of ownership should you retire, become disabled or pass away. If the questions and the process are handled the right way, with the right advisors providing guidance, the end result should be peace of mind and a higher degree of protection for partners and their families.

Your plan should take into account:

Defining and building a formal transition plan.
Assessing readiness to transfer.
Getting a professional valuation.
Demonstrating solid financials.
Identifying the key drivers that impact value.

We have tools and resources in place to help structure an effective business succession strategy that properly values your business, outlines specific plans for its transfer, and helps you and your family avoid distressing issues that often arise during transitions.

What's next? Connect with an advisor to talk about how we can help with your business succession needs.

Call 800-991-7706

Monday–Friday, 8 a.m.–6 p.m.,
Saturday, 8:30 a.m.–12:30 p.m.

Investments, Securities and Insurance Products:


Associated Bank is a marketing name Associated Banc-Corp (AB-C) uses for products and services offered by its affiliates. Securities and investment advisory services are offered by Associated Investment Services, Inc. (AIS), member FINRA/SIPC; insurance products are offered by licensed agents of Associated Financial Group, LLC (d/b/a Associated BRC Insurance Solutions in California, a.k.a. Associated Benefits and Risk Consulting) (ABRC); deposit and loan products and services are offered through Associated Bank, N.A. (ABNA); Investment management and trust services are offered through Associated Trust Company, N.A. (ATC); Kellogg Asset Management, LLC® (KAM) provides investment management services to AB-C affiliates; and family office services and investment advisory services are offered through Whitnell & Co. AIS, KAM, and Whitnell are investment advisers registered with the SEC.

AIS, ABRC, ABNA, ATC, KAM, and Whitnell are all affiliates and direct or indirect, wholly-owned subsidiaries of AB-C. AB-C and its affiliates do not provide legal advice. Please consult with your tax and legal advisors regarding your individual situation.

The financial consultants at Associated Financial Group are registered representatives with, and securities and advisory services are offered through, LPL Financial (LPL), a registered investment advisor and member FINRA/SIPC. LPL is not affiliated with AB-C or any of AB-C’s subsidiaries.

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Private Banking Concierge

Call 800-991-7706

Monday–Friday, 8 a.m.–6 p.m.,
Saturday, 8:30 a.m.–12:30 p.m.

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